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Define Tease to Launch a New Message with Define Text

(PRWEB) February 4, 2005

Define Tease today announced it will launch its newest entrant into the T-shirt market, Define Text, or dtxt, which asks “get the message?” dtxt takes the “new speak” of text messaging and offers an original design with captivating acronyms printed on the t-shirt’s front and their meanings spelled out on the back.

Define Tease’s new dtxt line will debut on Feb. 14-16 at the Pool Tradeshow held at Mandalay Bay in Las Vegas in the Select Showroom booth.

“Define Text is a great compliment to the playful sophistication that inspired the original Define Tease line,” said Erin Darby, creator of the Define Tease brand. “With the evolving language of text messaging, it was a natural progression to expand our ‘Define line’ to embrace the new universal speak. dtxt invites people to have fun with fashion.”

The Define Text line consists of 16 acronyms and their meanings. The line offers different styles for both men and women, all printed on 100% fine cotton. Styles include long and short-sleeve t-shirts, vintage baseball jerseys, tank tops and bra camisoles. Define Text shirts will be available in various color combinations including aqua, lemon, grapefruit, pink, eggplant, kelly green, gold, black and white. The shirts are priced between $ 28-$ 44. The Define Text line acronyms currently include:

– HAM: Hardly Any Money

– PTL: Praise The Lord

– GAL: Get A Life

– NIMBY: Not In My Back Yard

– INAL: I Am Not A Lawyer

– BLNT: Better Luck Next Time

– ABH: Anyone But Him

– WWJD?: What Would Jesus Do?

– AWYWI: Anyway You Want It

– SUB: Sit Up and Beg

About Define Tease

Define Tease designs innovative t-shirts that combine smart words and great fashion. Created by Native New Yorker, Erin Darby, the Company currently offers two lines of t-shirts, Define Tease and Define Text. Define Tease, the Company’s original line of shirts, are designed exclusively for women, featuring unconventional words and their definitions, promoting the idea that “smart is sexy”™. The Company’s second line of shirts, Define Text, for both women and men, offers obscure acronyms used in text messaging. Both lines include a variety of alluring words and phrases on the front of the t-shirts with definitions on the back and are offered in assorted colors and styles. For more information visit http://www.definetease.com

Contact:

Erin Darby

Define Tease

917-658-8474

erin@definetease.com

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